越後おやじ Echigo Oyaji

本格辛口ブランド。

「親父の小言と冷酒は後で効く」ということわざがありますが、この本格辛口酒「越後おやじ」もまた、辛口の味わいの奥に、じわりじわりと効く優しさを感じられるお酒です。

The epitome of dry sake

“Echigo Oyaji” means “Echigo father.”

“There are two things that always take time to hit home,” an old Japanese saying goes: “Your father’s views and cold sake.” In other words, you should always take the advice of your loved ones to heart, even if you don’t like it not at present—you’ll understand the wisdom later.

The taste of Echigo Oyaji sake might be dry, but as the proverb says, that bite has the flavors of true kindness behind it.